Project 01 · Sales Analytics · Tata Motors

Territory Performance
Dashboard

Interactive KPI dashboard tracking market share, VAS penetration, and digital adoption across 3 Haryana dealerships. Filterable by quarter. Built with Chart.js — the same kind of reporting tool presented to regional management every month.

Chart.js Sales Analytics KPI Reporting Data Visualisation #1 National VAS
Live Dashboard

Haryana Territory — KPI Overview

VAS Penetration
68%
↑ +14pp vs target
Market Share
31%
↑ +3% YoY
Digital Adoption
74%
↑ #1 National
Lead Conversion
21%
↑ +21% via digital tools
VAS Penetration by Month (%)
Market Share — 3 Dealerships (%)
Digital Adoption Score by Dealer
Lead Conversion Rate by Quarter (%)
Build Breakdown

Design Decisions & Architecture

📊
Data Architecture
All KPI data stored in JavaScript objects — monthly arrays for units, market share, VAS penetration, and digital adoption — mirroring how a real territory manager tracks performance in a CRM or BI tool. Quarter filtering dynamically slices the same dataset.
Structured Data
🔄
Interactivity
Quarter filter buttons dynamically update all KPI headlines and re-render Chart.js charts from the same underlying dataset. This mirrors real BI tools like Looker or Power BI where a single filter propagates across the entire report view.
Chart.js v4
🎨
Visual Design
Dark theme mirrors professional analytics platforms (Looker, Tableau, Power BI). Gold accent matches Tata Motors' brand tone. Animated progress bars and smooth chart transitions improve readability during management presentations.
Dark Theme Analytics
💡
What It Proves
Ability to design data visualisation tools is directly relevant to pre-sales engineers who demo dashboards and BDs who build territory reporting for regional management. This is the exact deliverable used to track the #1 national VAS ranking.
Pre-Sales Relevance
Outcomes

What the Numbers Actually Mean

#1

National VAS Penetration — Tata Motors

Ranked #1 across all Tata Motors territories nationally for VAS (Value-Added Services) penetration. This metric tracks attach rates on insurance, finance, and extended warranty products. The dashboard made it possible to monitor and act on the data in real time.

21%

Lead Conversion Improvement via Digital Adoption

By tracking digital tool adoption alongside conversion rates, the dashboard revealed a direct correlation between CRM usage and close rates. This insight drove targeted coaching at the two underperforming dealerships.

3%

Year-on-Year Market Share Growth

Haryana territory grew from 28% to 31% market share over the tracked period. The monthly drill-down in the dashboard identified which months and which dealers were driving or dragging the average — enabling targeted interventions.

3

Dealerships Monitored — Single View

Previously, each dealership reported separately in Excel. This dashboard unified all three into one filterable view — reducing monthly reporting time by ~3 hours and giving management a consistent format for every review call.