Full go-to-market strategy for the BFSI vertical. Covers market sizing, ICP definition, a 90-day outreach sequence with 8-step enterprise sales motion, 4 win themes, and ₹12Cr pipeline targets.
Identify accounts via TRAI DLT registration announcements, funding news, and job postings for "Head of Digital Communications." These are buying signals — act within 48 hours of trigger.
1-2-3 email sequence. Email 1: personalised insight on their CPaaS stack (gleaned from job posts). Email 2: ROI-focused case study. Email 3: direct ask for 20-min compliance audit call.
MEDDIC-led discovery. Quantify the cost of their current fragmented setup: vendor management hours, missed SLAs, compliance gaps. Build the economic case before demoing anything.
Demo anchored to their exact use case: OTP compliance + personalised video for a bank; collections sequence for NBFC; renewal automation for insurer. Never generic.
4-week paid or free POC. Track two metrics: OTP delivery rate vs. current vendor and DLT audit score. Present results in a business review with CFO and CTO.
3-tier pricing: Starter, Professional, Enterprise. Include a consolidation discount for accounts replacing 2+ vendors. 3-year contract option with locked pricing.
Anticipate: pricing pushback, SLA negotiation, data residency requirements. Pre-negotiate redlines on DPA and SLA template. Involve legal early — never in the last week.
Signed MSA + SOW. Immediate handoff to CS team with deal brief and key relationships mapped. Day 1 onboarding call within 48 hours of signature.